What happens if you dont want to accept the highest bid in an auction?

I'm new to ebay - I can't work out whether you have to accept the highest bid in an auction - or what happens if you don't want to accept it.  You are encouraged to start with a very low opening price and there's nothing about a "reserve" price.  Can anyone point me in the right direction?

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@sandyh4478 wrote:

I'm new to ebay - I can't work out whether you have to accept the highest bid in an auction - or what happens if you don't want to accept it.  You are encouraged to start with a very low opening price and there's nothing about a "reserve" price.  Can anyone point me in the right direction?


1. Everyone was once "new to eBay".....some took the time to study buying/selling policies & guidlines.

2.Their are no reserves except in motors or real estate.

3.One should set the starting price at a level they are comfortable with & not be "encouraged to start with a very low opening price".

4.You need to put your self in the buyer's position.....if you bid in good faith & win the auction what would you expect the outcome to be?

5.As in any auction the fall of the hammer dictates the final price.