topic Re: Tell Dad To Get Routed in Community Spirit

Tell Dad To Get Routed

icyfroth — Wed, 26 Aug 2015 06:49:30 GMT

Radio host Ray Hadley has demanded an investigation after a "highly offensive" and "very poor taste" ad for a street directory was broadcast during his 2GB morning show.

The advertisement, for the 2016 UBD Gregory's Street Directory, encouraged listeners to tell their dad to "get routed" in a crude play on words.

"Ever wanted to tell dad to get routed? Well, this Father's Day, you've got the opportunity to do exactly that," the ad said, before promoting the directory.

"With over 600 new roads added this year, he'll be sure to love being told to get routed. Hey dad, get routed."

Hadley said he received several complaints from listeners about the ad and swiftly returned to the air to let them know he was also outraged.

"To all the people who've sent me emails and called about the offensive ad about the street directory I've just had a quick discussion with the people in charge.

The ad will never be heard here again, either on this program or others."

He said there would be an inquiry into the ad, which had originated in Melbourne.

"They don't know how it got through the system. But they'll be an inquiry. They tell me it came out of Melbourne. Well it may pass muster in Melbourne, it doesn't pass muster here I can tell you."

Hadley said he had found the ad particularly offensive as he had lost his father.

"As someone who won't be celebrating Father's Day with my father given that he passed 40 years ago I'm even more offended by it," Hadley said.

"Whoever decided at some advertising agency or part of this network that it passed muster needs to be pulled into line immediately and rest assured they will be."

Hardie Grant Publishing, which publishes the UBD Gregory's Street Directory, did not immediately respond to requests for comment.

I was actually listening to the show when it was played on air. It was rather crass.I remember thinking "someone thinks they're very clever making such a rude play on words".

Next thing there's Ray Hadley doing his 'nana over it, lol. Don't blame him.

Whoever okayed that needs to understand the difference between funny and rude.

Re: Tell Dad To Get Routed

lloydslights — Wed, 26 Aug 2015 18:39:28 GMT

When I saw the title of this thread, I thought it was a promotion from Bunnings for an electrical tool - Router.

But the ad is in very poor taste, particularly for the demographics of Ray's programme. Might be okay for 2JJJ listeners.

DEB

Re: Tell Dad To Get Routed

this-one-time-at-bandcamp — Wed, 26 Aug 2015 19:33:44 GMT

I guess there are people born to be offended.....I wonder how many would be incensed by the maker of ceramic tile telling dad to "get grouted" or of an electric screwdriver telling dad to "get screwed"?

Re: Tell Dad To Get Routed

colic2bullsgirlore — Wed, 26 Aug 2015 19:39:26 GMT

Radio host Ray Hadley has demanded an investigation after a "highly offensive" and "very poor taste" ad for a street directory was broadcast during his 2GB morning show.

"shockjocks in glass studios....shouldn't throw stones (or stow thrones)"

http://www.2gb.com/parodyjukebox

BTW I still hear this ad on Hadleys show most days

"Floor King" with a gruff voice insisting that you "take the floorking number"

Re: Tell Dad To Get Routed

lloydslights — Thu, 27 Aug 2015 02:55:24 GMT

This ad break is brought to you by Singer Sewing Machines - We Got Stitched Up.

Re: Tell Dad To Get Routed

icyfroth — Thu, 27 Aug 2015 05:06:28 GMT

I always thought that Cottonelle toilet paper ad was a bit off -colour.. ..lol.... a while ago now.

The one where the little Labrador puppies were having a tug of war with the paper and one says to the other:

"Cottonelle, that's strong"

Re: Tell Dad To Get Routed

lurker172602 — Thu, 27 Aug 2015 05:08:48 GMT

Although it doesn't bother me, I wonder how they have managed to keep that "sheet" paper towel ad going.

Re: Tell Dad To Get Routed

j*oono — Thu, 27 Aug 2015 06:52:58 GMT

This is the one I really don't like but I'll put it here anyway. It makes me wonder what kind of franchisees they are trying to attract.

Re: Tell Dad To Get Routed

icyfroth — Thu, 27 Aug 2015 07:07:43 GMT

omg!

Re: Tell Dad To Get Routed

kopenhagen5 — Thu, 27 Aug 2015 07:25:37 GMT

OMG x 2

Clever play on words but should have used the technique on other words.

I remember a Leggo's sauce commercial that was banned.

Give his meat a treat and open your leggo's.

Pfft, you'd think ad execs on high salaries could think of something better.

Re: Tell Dad To Get Routed

j*oono — Thu, 27 Aug 2015 07:31:28 GMT

LOL 😄 That one actually made me laugh Kopes.

I really don't like the gutter dweller type ads though.