topic Re: Heart Foundation stands by ad campaign in Community Spirit

Heart Foundation stands by ad campaign

davidc4430 — Tue, 28 May 2019 04:10:55 GMT

Heart Foundation stands by Heartless Words ad campaign amid backlash

https://www.abc.net.au/news/2019-05-28/heart-foundation-heartless-words-advertising-campaign-anger/11155634

Re: Heart Foundation stands by ad campaign

janeababe — Tue, 28 May 2019 10:07:24 GMT

I think it’s a poorly worded and very distasteful strategy to promote heart health.

While I know that sometimes you need to give the cold hard facts, this commercial doesn’t do that!

I think it it should be pulled.

Re: Heart Foundation stands by ad campaign

kopenhagen5 — Tue, 28 May 2019 10:34:15 GMT

Agree Jane, talk about a guilt trip.

I am sure they could have thought of something else to start the conversation.

Re: Heart Foundation stands by ad campaign

debra9275 — Tue, 28 May 2019 12:53:37 GMT

I think the ad is terrible... that is not the way to encourage people to have heart checks.

I get that they want to shock people into taking action but imo there are better ways to do it

Re: Heart Foundation stands by ad campaign

davidc4430 — Fri, 31 May 2019 05:07:23 GMT

Heart Foundation apologises for Heartless Words ad campaign after backlash

https://www.abc.net.au/news/2019-05-31/heart-foundation-apologises-for-heartless-words-ad-campaign/11167870

Re: Heart Foundation stands by ad campaign

springyzone — Fri, 31 May 2019 22:42:45 GMT

I don't know that it is heartless, but it is worthless.

They are trying for the shock tactics but a lot of studies have shown that the worse you make something appear, the less people listen to it as they don't think it will apply to them.

There is no useful information in that ad. No information about how to recognise a heart attack, who could be a victim, not even any information of how to go about getting yourself checked out. It's what I see as a soppy ad and it's written by someone who is driven by emotions and not logic. It doesn't fly with me.

PS And they need a better voice over. Some one with a clearer voice and message.