Effective November 1, 2026, the EU Commission mandates new Product Identifier (PID) information for all items shipped from outside the EU to buyers in the EU, regardless of item value. These identifiers help customs authorities identify the specific product being shipped.

The required Product Identifiers are:

• Merchant Product Identifier (M-PID): This is the eBay Listing ID which is available for all your listings under the “About this item” section. 

• Non-Standardised Manufacturer Product Identifier (NS-PID): This is a product code assigned to the item by the manufacturer, producer, or supplier, such as a manufacturer part number (MPN), or any code used to specifically identify the product you are shipping. For example, for a Google Pixel phone, the MPN could be GA09765-US-PREM. If you do not know the NS-PID we recommend searching for it online. We understand that not all product categories will have a separate NS-PID. We will continue to provide guidance as it becomes available. 

• Standardised Product Identifier (S-PID): This refers to a globally recognised identifier such as a GTIN, EAN, UPC, ISBN, or another standardised product identifier, that can be used to identify the exact product being shipped. For example, for a Google Pixel phone, the UPC could be 026591442234. Where an S-PID exists, it can also be used as the NS-PID.

Please keep your listings updated and provide any manufacturer or standardised Product IDs where available so your inventory remains eligible to EU buyers if you use eBay International Shipping (eIS). If you self-ship or use SpeedPak, failure to provide the required PID information to your carrier may result in potential delivery disruption, increased processing time, or other customs clearance delays. 

We’ll continue to provide updated guidance as it becomes available. For more information, visit the EU Customs Page.

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