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Introducing Monthly Budget Pacing for Promoted Stores
Summary: The author au_news_team introduces a topic about Monthly Budget Pacing for Promoted Stores, but there is no further content or responses to provide more details about the subject.
We're excited to announce an update to our budget management approach for Promoted Stores campaigns, offering greater flexibility and optimisation opportunities. Starting 28 October 2025, we're transitioning from daily to monthly budget averaging and introducing budget pacing.
This change means your campaigns will optimise spending over a calendar month, allowing us to allocate your budget more efficiently and capitalise on peak traffic days. While your target daily budget serves as a guideline, our system will dynamically adjust daily spend to maximise results within your monthly budget constraints.
No action is needed on your part; your Promoted Stores campaigns will automatically begin using monthly budget pacing on 28 October 2025.
