topic Re: Coles bread.... in Community Spirit

Coles bread....

siggie-reported-by-alarmists — Mon, 29 Sep 2014 08:32:50 GMT

http://www.news.com.au/finance/business/coles-banned-from-using-fresh-bread-claims-in-its-advertising/story-fnkgdftz-1227073799883

What are they doing back there in the bakery?

Re: Coles bread....

imastawka — Mon, 29 Sep 2014 08:36:58 GMT

It's par baked overseas, then frozen to ship here for final baking.

They've been doing it for some time now.

Re: Coles bread....

cherry*135 — Mon, 29 Sep 2014 09:11:15 GMT

So they hire minimum staff in the bakery dept who put ready ade par baked bread rolls/loaves in the oven?

Saves on paying wages for quallified bakers.

Their bread products should be made in Australia from Australian wheat/flour.

Re: Coles bread....

poddster — Mon, 29 Sep 2014 09:21:11 GMT

Would any of you pay the price for a loaf of bread that was grown, milled and baked in Australia?

Australian labour has priced itself out of the market.

By leaps and bounds the cost of labour in Australia has escalated to a point where not only people capable working are demanding higher and higher wages and there are those who just want to sit on their donkey and demand to be kept in the lap of luxury

Re: Coles bread....

cherry*135 — Mon, 29 Sep 2014 09:32:46 GMT

Coles par baked bread products aren't cheap.

I don't know if places like Bakers Delight ( use frozen dough?, origin?), Woolworths bakery dept make their bread from scratch using Australian flour so can't comment re price comparison with Coles.

Small bakeries bake bread from scratch and it is fairly expensive, a supermarket would be able to do that cheaper (economies of scale).

Re: Coles bread....

lis351 — Mon, 29 Sep 2014 09:38:38 GMT

Woolworths bakery dept make their bread from scratch

Sorry Am, but with Woolies bread now at 85c a loaf, I very seriously doubt that.

Re: Coles bread....

cherry*135 — Mon, 29 Sep 2014 09:48:16 GMT

Sorry Am, but with Woolies bread now at 85c a loaf, I very seriously doubt that.

That is for a white sliced loaf? Bakeries/bakery depts have a whole range of bread/roll products - wholegrain, sourdough, ciabatta etc.

I was comparing a Artisan bakery whose quality bread products cost around $7... if a supermarket made the same quality products (using Aust labour and flour/ingredients) as those smaller bakeries then the supermarket could sell them at lower price.

I (did) prefer Coles bakery as they have a wider range than our local (small) Woolies which sells moslty white bread rolls and not much else in that line.

Re: Coles bread....

lis351 — Mon, 29 Sep 2014 09:55:39 GMT

Aaahhhhh, ok, got ya.

Re: Coles bread....

bushies.girl — Mon, 29 Sep 2014 09:58:35 GMT

The only bread I like is the 4 seed one from Woolies, usually $3 a loaf ....

Re: Coles bread....

cherry*135 — Mon, 29 Sep 2014 09:59:17 GMT

Re: Coles bread....

mugssy65 — Mon, 29 Sep 2014 10:37:25 GMT

Bakers delight and other franchises of the same ilk use a bread mix and add water it gaurentees a standard between their stores. Very few bakeries bake from scratch these days.

Oops forgot to say who would buy that .87c cotton wool that they are trying to pass off as bread?

Re: Coles bread....

tall_bearded01 — Mon, 29 Sep 2014 19:53:42 GMT

Sorry, this is simply not true.

The fact is, they could produce it Australia using Australian labour and ingredients and still make a comfortable profit. So why par bake it overseas. Because, if its par baked overseas they can make a higher profit, and this applies to just about every aspect of the manufacturing sector in this country.

That is, its not a case of, if we make here we can’t sell it at a competitive price and still make a profit. It’s a case of, if it’s made overseas and sold it at the same price as the locally produced product, you make a higher profit.

Re: Coles bread....

bushies.girl — Mon, 29 Sep 2014 20:29:49 GMT

Who is selling bread for 87 cents? havent seen it down my way

Re: Coles bread....

azureline** — Mon, 29 Sep 2014 21:34:26 GMT

Coles and Woolies are advertising 85c loaves of white sliced up here.

I buy the small amount of bread I eat from Brumby's.............

Re: Coles bread....

bushies.girl — Mon, 29 Sep 2014 22:04:19 GMT

Was in woolies yesterday and didn't see it advertised but then I wasn't looking for it either .... I am a bread lover but only the 4 seed that Woolies sell, don't really like anything else

Re: Coles bread....

katydidthat — Mon, 29 Sep 2014 22:15:12 GMT

I try to support our local artisan bakery (where they bake from scratch and don't use margarine in their pastries), or make my own bread.

Occasionally the white sliced marshmallow stuff hits the spot, I must confess ...

Re: Coles bread....

siggie-reported-by-alarmists — Mon, 29 Sep 2014 22:23:42 GMT

"...SUPERMARKET chain Coles has been banned for three years from advertising that its bread was made or baked on the day it was

sold.Coles was also ordered to display a Federal Court notice in its stores and on its website telling shoppers that it had broken

Australian consumer law by falsely advertising bread products as “freshly baked” and “baked today”..."

I find it amazing that a company like Coles, can think they are above the law.... you would think they would have tried to avoid the

embarresment and multi million dollar fine......

Re: Coles bread....

polksaladallie — Mon, 29 Sep 2014 22:31:05 GMT

As with most things, you get what you pay for. I wouldn't risk my health by eating cheap bread.

“The Whiter The Bread, The Sooner You’re Dead.”

Re: Coles bread....

tall_bearded01 — Mon, 29 Sep 2014 23:02:41 GMT

“I find it amazing that a company like Coles, can think they are above the law.... you would think they would have tried to avoid the embarresment and multi million dollar fine”.

Companies such as Coles pay millions per annum to lawyers whose sole function it is to find the loopholes in consumer protection laws, so that they can extract ever last cent out of the custome. This time they crashed and burned because they attempted a too liberal interpretation of the legislation.

As for the embarrassment, they couldn’t care less. They know that tomorrow it will be old news, and that very soon hereafter, as long as the product is convenient, affordable and competitively priced the customer will soon forget it was par baked; if they cared at all in the first place.

As for the fine, it just another operating cost which, over time, will be passed onto the customer.

Re: Coles bread....

punch*drunk — Mon, 29 Sep 2014 23:20:30 GMT

We buy the 85c bread and feed it to the chooks.