topic Re: Listing Analytics : Sell though in Selling

Listing Analytics : Sell though

dylan11235813 — Sat, 28 Jul 2012 12:04:17 GMT

Hi,

What do sellers consider a good sell though percentage?

I figure mine is about 10-20% for most listings with mainly single orders taken into account (ie. not listings with 10 clicks and 1 person orders 10 giving 100%)

Cheers, Dylan

Re: Listing Analytics : Sell though

dylan11235813 — Sat, 28 Jul 2012 12:05:28 GMT

that should be through also : my rrrrr button is not working

Re: Listing Analytics : Sell though

koalablue12 — Sun, 29 Jul 2012 03:33:13 GMT

This is only my opinion - but if you have a sell through of less than 35% - 40% it most likely is not worth it, and I am speaking as a 'store operator' - average I would think s/be 37% - freight factored

Re: Listing Analytics : Sell though

dylan11235813 — Sun, 29 Jul 2012 05:25:09 GMT

This is only my opinion - but if you have a sell through of less than 35% - 40% it most likely is not worth it, and I am speaking as a 'store operator' - average I would think s/be 37% - freight factored

Just looking at the data in selling manager pro one of my higher selling listings that has been active for about 1 year (all my listings are multi quantity) I have had 1100 clicks and 100 sales which is about 10% sell through, most of my listings have similar rates.

Maybe it's just the products I am selling that gives such a low sell through which is only low cost items.

It is worth it but maybe I should jazz my listings up a little to increase the rate of sale. Although some listings sell well with basically no info at all and a one line description.

What do you mean by "freight factored" ?

Re: Listing Analytics : Sell though

punch*drunk — Sun, 29 Jul 2012 05:33:03 GMT

lol, most of my listings show a 0.00% sell through rate.

The highest I have is 33% and some that are around 15%.

Re: Listing Analytics : Sell though

punch*drunk — Sun, 29 Jul 2012 05:46:43 GMT

Dylan, have you compared your sell through rate to the top 5 for keywords used?

I have been looking at my stuff and depending what keywords (the brand) I use, the top 5 results can have sell through rates as low as less than 1%. The sell through rate for the top 5 results in my most popular brand is only 4.35%

Re: Listing Analytics : Sell though

dylan11235813 — Sun, 29 Jul 2012 05:54:39 GMT

Dylan, have you compared your sell through rate to the top 5 for keywords used?

No, how do I do that if you don't mind letting me know ?

Re: Listing Analytics : Sell though

punch*drunk — Sun, 29 Jul 2012 06:02:31 GMT

When you enter Listing Analytics, put in a keword/words from some of your listings, for example "Quartz Crystal Oscillator", and then press search.

You will get a list of results from your own listings and above them will be a table of the top 5 results based on the keyword/words.

If your listings are in the top 5, you wont get that data, but if you are in the top 5 you are doing well anyway.

Re: Listing Analytics : Sell though

dylan11235813 — Sun, 29 Jul 2012 06:34:08 GMT

Thanks.

It came up saying there was some in the top 5 and no data was there at all, so I guess that is a good thing.