topic Re: Store Subscribers in Selling

Store Subscribers

losbrolis2012 — Sat, 09 Mar 2013 02:26:28 GMT

Hi all, I have a store for a few moths and nobody ever subscribed to my newsletter, so, I cant email special offers. What to I need to do?

Thank you

Re: Store Subscribers

digital*ghost — Sat, 09 Mar 2013 03:51:09 GMT

I've had my store for 18 months and to date I have 5 subscribers - a couple who (as far as I know) have never bought from me and a couple who have. It was really only after I started specialising in a fairly specific category area that people seemed to subscribe, and I don't have any links in prominent places, or even really give people much of a reason to subscribe. (I have emails featuring new products set up to go out monthly, with the link in my side-bar menu of the store).

To encourage subscribers, I think you probably have to be more active about it, maybe put a promo box above the listings on the store pages, set up the emails so that people can subscribe to categories of specific interest (I have 3, so that people can subscribe to everything, or an individual category of item).

To be honest, I don't think they encourage too many sales - I subscribed to a few stores once myself, and while I opened the first couple of emails, I ended up deleting them all without reading and if I add a seller to favourites these days, I make sure I'm not subscribed to any emails. These days, if I want to keep up to date with a seller (on eBay or not), I just find them (if I can) on Facebook, as updates are generally in real time, and being on a more social level allows for interaction in a range of ways (I'll usually unsubscribe from most feeds if all they ever do is post links to items for sale).

Re: Store Subscribers

losbrolis2012 — Sat, 09 Mar 2013 03:56:53 GMT

OK, so, if you send an email promo from the shop, who will receive them? sorry to ask, I'm still learning...

Re: Store Subscribers

digital*ghost — Sat, 09 Mar 2013 04:12:18 GMT

Anyone who has actually signed up to receive an email from your store will receive it, and I occasionally receive my store's emails as well, but it won't go out to anyone who hasn't subscribed, and you can't add email addresses yourself or anything (understandably).

Re: Store Subscribers

losbrolis2012 — Sat, 09 Mar 2013 04:21:04 GMT

So, you need the subscribers? means as I don't have any, nobody get my email, correct?

Re: Store Subscribers

digital*ghost — Sat, 09 Mar 2013 04:28:12 GMT

That's right - no emails will actually be sent if there are no subscribers.

In the manage your store section, under email marketing, (which I gather you've explored already) it will show you first how many subscribers you have, then how many emails have been sent out in total. It will (or should) only send out emails to subscribers, but the total does include any you've received yourself.

It will, if applicable, also show you how many sent emails were actually opened.

Re: Store Subscribers

the-kazbar — Sat, 09 Mar 2013 04:46:51 GMT

Ive had a store for years and I have around 82 subscribers.

I dont send out a huge amount of emails (usually if I am having a big clearance or have a lot of new stock) and less than a quarter open them.

I have never had a sale directly through the subscriber emails (according to the statistics) and very few item clicks.

Re: Store Subscribers

losbrolis2012 — Sat, 09 Mar 2013 05:02:31 GMT

thank you

Re: Store Subscribers

donnashuggy — Sat, 09 Mar 2013 08:27:30 GMT

You will find now that a lot of buyers are using the ebay ap it may increase the amount of subscribers as it is easier or more noticeable for them to subscribe.