topic Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM in Community Feedback

ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

gooddoghomebrew — Mon, 26 May 2025 03:31:46 GMT

🚨 eBay’s Attribution Update for Promoted Listings – Watch Your Ad Spend! 🚨

Starting 24 June 2025, eBay is changing how general campaign (aka Promoted Listings Standard) sales are attributed — and it’s a big one.

⚠️ What’s Changing: If anyone clicks on your promoted item, and anyone else buys that same item within 30 days, you get charged the ad fee.

✅ The item must still be promoted at the time of the original click AND at the time of the sale.
💸 You’ll be charged the ad rate that’s active when the sale happens.

⸻

🧠 Real Example:
• Someone clicks your ad on June 26 but doesn’t buy.
• Two weeks later, another buyer finds the listing organically and checks out.
• You still get charged a promoted sale fee — even though the buyer never saw the ad.

⸻

📈 Why it matters:
• This inflates the number of “attributed” sales.
• You could end up paying ad fees for sales that came through organic search.
• Your ad performance reports might look better than they actually are.
• eBay earns more. You might not.

⸻

✅ What You Can Do:
• Keep a close eye on your campaign reports starting late June.
• Reassess which items are worth promoting.
• Consider lowering ad rates on high-traffic listings that already sell well organically.

Let’s be real — this change benefits eBay, not necessarily sellers.
Make sure you’re not bleeding margin on sales you would’ve landed anyway.

👀 Anyone else watching this closely or already planning changes?

Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

twyngwyn — Mon, 26 May 2025 03:37:19 GMT

See this thread:

https://community.ebay.com.au/t5/Selling/Promoted-listings/m-p/2619748#M239059

Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

sandypebbles — Mon, 26 May 2025 03:37:38 GMT

Seeing as there are already a few threads on here about this, I assume the answer to your two questions is yes

Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

pmat3513 — Mon, 01 Sep 2025 09:48:48 GMT

My promote your item option has disappeared from my eBay that I use on my phone. Anyone had this trouble I wonder 💭

Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

*casey* — Mon, 01 Sep 2025 10:55:55 GMT

I think you'll find there's a technical issue at the moment

From the US boards:

https://community.ebay.com/t5/Report-eBay-Technical-Issues/More-glitches-Unable-to-promote-listings-Error-message/m-p/35242874#M145301

Re: ANALYSING EBAYS "NEW" PROMOTED LISTINGS PROGRAM

davewil1964 — Mon, 01 Sep 2025 11:02:33 GMT

Not me. I still get unwanted options for promotions I have no interest in.

I use a computer, but.