https://twitter.com/search?q=%22Internet%20Action%20Force%22&src=tren
It seems it's a matter of "if you can't rubbish them out of existance join them"
After bagging out Buzzfeed and similar sites since they dared to tread on the toes of the frenzied media moguls old Rupes thinks he'll beat them by copy catting their format.
http://mumbrella.com.au/news-corp-quietly-launches-viral-video-website-internet-action-force-as-chal...
News Corp has previously been a major critic of video content site Buzzfeed with Robert Thomson last year calling it a “strange”, “garish” place filled with “rubbish.”
“Advertisers will ask themselves, ‘Do I really want to be seen next to that story? It’s pretty garish’,” said Thomson in December 2014. “You go on to BuzzFeed and you’re in a strange place. It’s a really strange place.”
The media kit also notes that “our content will engage users, evoke position emotions and embrace digital mobile culture.”
