New research from our 2025 Seller Survey offers new insights into how Australians are using eBay to strengthen their financial resilience, gain flexibility and build businesses that reach a global audience. From single parents seeking extra income to small businesses embracing digital tools and AI to scale their operations.
- 89% agree eBay enables them to reach a wide pool of potential customers
- 69% of surveyed female sellers say eBay helps them earn while balancing other commitments, with 50% valuing the freedom to work without a permanent job
- 75% of regional sellers say eBay helps them make reselling and reusing products easier
- 43% of surveyed sellers say AI-powered tools help them run their operations more efficiently
- 52% agree that innovations such as automated listings, pricing recommendations, and image enhancements will help them scale their businesses faster
See the results here
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