Geez simple really 

LOL sea jay - thanks

and only 13 words....

George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard (1965-69) and the University of Michigan (1969-1972).

He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966.

Very interesting research he does.....

He is academically most famous for his 'ideas about the centrality of metaphor to human thinking, political behavior and society.' He says empathy is a foundation of morality and of progressive values.

George is the author of many academic and politically related books.  His latest book is The Little Blue Book: The Essential Guide to Thinking and Talking Democratic. 'A compact handbook on partisan political discourse, with a blueprint for how liberals can switch from playing defense against conservatives to launching a stronger offense.'

Basing the discourse on the foundational value of empathy. America was founded on a moral system and that system starts with empathy.

"I didn't except you to read it"   B-)

:8}:^O

How many opening posts are in bold text, and are also lengthy with no paragraphs? Not many. I am not the only one here who says they find it to hard to read long scrollers without paragraph breaks.

I didn't say I chose not to read it. I gave the OP the opportunity to unbold it and put in paragraphs to make it easier for ALL viewers to read, not just me.

For meep - thanks,I did read your unbold, paragraphed post.

For crikey -  link which was omited from the opening post.

It is on several websites/blogs

http://scienceblogs.com/neurophilosophy/2009/09/19/the-social-thermometer-temperature-affects-how-we-perceive-relationships/

Cheers A3, you're too kind. 🙂

(now, if you would only change your name to something I could spell.......)

LOL

I am still not going to read all that.

I did summarise it. It's about hot flushes and when you get that everyone pisses you off.

Cheers.

joz - only those are interested will read it.:8}