You'd probably get away with it until somebody reported you to eBay.

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@cq_tech wrote:
You'd probably get away with it until somebody reported you to eBay.

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Get away with what? Reported why?

 

Or are you (tongue in cheek) suggesting eBay might act merely on a complaint without bothering to ascertain the veracity of that complaint? Because I can legally sell as many esky's as I want, and I can refer to them as esky's whilst doing so. I just can't capitalise the 'e' without Colemans permission.

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@modestbods wrote:

Or are you (tongue in cheek) suggesting eBay might act merely on a complaint without bothering to ascertain the veracity of that complaint? Because I can legally sell as many non Esky brand esky's as I want, and I can refer to them as esky's whilst doing so. I just can't capitalise the 'e' without Colemans permission.

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*edited the above.

Now you've got it. It's all to do with the capitalisation of the name Esky. In lower case it's simply a genericised trademark and you shouldn't have a problem, but once it's capitalised unless you're flogging genuine Coleman produced Eskys, you could find yourself in a spot of bother. Which is as it should be IMO.