The days of 99c listings  ending up with big profits for the seller are long gone.

I think it's a huge risk and you really end up disappointed for the most part.

It's way better to set your items with a BIN price enabled as well as "Immediate payemnt required" enabled so you don't have any non-payers.

All my items are set this way to a price I am happy with.

I'm in the business of generating an income, not giving away my items for virtually free.