@*tippy*toes* wrote:
I don't know how people get millions of followers.
Interaction, unless they're famous for some other reason - Instagram, while it's basically an image sharing website, is still a social media site, so to get people to engage with a page, you need to engage with the community, follow other pages with related content, etc
I've held off on creating my page as I wanted to change my business name and didn't want to set it up until that process was finished on all my venues, but I've been reading / watching a lot of content on how to use it effectively. Apparently (on average) engagement for businesses on Instragram is around 58 times more than engagement on Facebook, which is pretty impressive if true, so it has the potential to be a really powerful tool for businesses that can cultivate a following.
Top tips that I've gleaned, aside from interacting with the community, along with the hashtags, is to be consistent, be recognisable (as in, the content you upload is recognisable as belonging to your brand), and don't just rely on visuals, but tell a story along with the image - for home decor it would be all about aesthetics, maybe trying to evoke a particular mood. You could search out popular tags and see if any of them match designs, eg if elephants are being talked about a lot (and not for a bad reason, like poaching), and you have some covers with elephants on them, it'd be a good time to upload an image of those.
