@pennyforum14 wrote:DG, the way I understand it, there are ads attached to promoted listings, and they appear in the right hand frame of the search results page. If one of your promoted items appears as an ad on a search result page, that is an impression, if the searcher then clicks that ad, then that is a click. It doesn't matter where your items actually appear in the search results, if your "bid", as in the amount you agree to pay, is high enough your ad can appear on page one even if your actual listing doesn't apear until page ten. That is how it works on the other site I use, and from reading all the info I understood it to work the smae here, but I may be wrong.
That makes sense (I remember reading the info, but obviously didn't retain any of it for whatever reason 
).
With side-bar ads, I suspect a lot of the time they're kind of tuned out by people as they scan along the main search results. I wonder if an impression is still counted if the ad is technically there, but not visible due to adblockers (100% of the time the sidebar ads don't appear when I search with Firefox, about 70% of the time they don't appear when I search with Chrome, I have definitely noticed a select few ads when I'm looking at a search results page, but I reckon I've clicked on 1% of what I've seen, as a lot of them are completely irrelevant to my search - on the other site, if it's the same one I sell on, the promoted listings appear with all the other listings in normal search results, though there's a visible indication that it's an ad, there's nothing else to distinguish it from general search results, and they are usually quite relevant to my search).
