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@siddieswans wrote:

Because if you scroll down to the description you will find terms like "Steel core silver plated" (949 sold) or "Material:Alloy Silver Plated". In other words what they are selling is silver plate, not solid silver. So their title is mis-leading, but the description tells it all. Presumably if someone raised a case with eBay they would be OK because they could always say it was correctly described there. It is really no different to someone having a title that says "Rhoda Wager Brooch"and a description that says  "In the style of famous Australian jeweller Rhoda Wager." 

 

What the buyers of the  "1oz 99.99 ' solid ' silver coins" think they are getting I have no idea. Do they bother to scroll down to the description? Possibly the price is fair for the silver plate souvenir coins they are selling - I wouldn't know.  I fully agree that no amount of attempted education will deter people who think they are buying the bargain of the century. 

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To me (and of course I am not ebay), the title should have to be 100% accurate.

So it should be (and may be) against ebay policy to list something in the title as solid silver then in the description as silver plated.

If a buyer opened a claim for not as described, the seller should lose.

Mainly on the basis there is cause for confusion.

I have seen many ads that say 'in the style of...' for furniture, but always in the title is the word style, so the seller is covering himself.

I suspect some of the reason some buyers fall for these sorts of things, whether it is silver or jewellery or a (counterfeit) brand name product of some sort, is 1/ they don't read descriptions carefully enough or 2/ they believe that on ebay, they are bypassing the 'middleman' and buying direct, which is why they are picking up an item at under the usual price.