I find that with a lot of store sin general who advertise guaranteed price matching and easy returns are much they same. yest they can be cheaper IF YOU ask, but if you dont they are not and most dont, they just assume they are. easy returns are also offered in stores where they have high margins in the first place.

definately hate that " no worries thats the right one mate" response when they clearly are just guessing. Having to go back to exchange can turn an hours job into a couple of days if you are not right next door to the store