One that nearly makes me cry every time is the Life Saver's one with the little girl at the edge of the water with helicopters, rubber duckies, speedboats and about a million lifesavers all around, fades back to the picture of the little girl with one big bronzed lifesaver watching over her. No dialogue - just the caption "Whatever it takes...."

Haven't seen it yet this Summer but it usually pops up soon, and it gets me every time.

Marina.