There are certainly high mark ups on good quality imported products in Australia.

That is changing slowly though for a lot of items, as consumers become aware of the price difference between Au prices and overseas prices.

Even the argument about about cost of shipping doesn't wash now, because a lot of the products are made in Indonesia or Asia which is fairly close to Aust.

Family member bought a pair of shoes from the US online. Made in Vietnam, sold in the US by brand name store, sent to customer in Australia. Online cost from US a lot lower than from store in Aust.