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@nevynreally wrote:

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@gleee58 wrote:

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@nevynreally wrote:

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@gleee58 wrote:

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@nevynreally wrote:

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@gleee58 wrote:

The supermarkets are competing with the other brands. They have their own ranges of labels and they go through the same processes as all the other producers.  They are ruthless and will squeeze out those who don't play along with their demands.  They were trying to mimic Tesco and Aldi.  Not sure if they're still on that track or not.   Coles have woken up a bit to the fact that consumers want Aus product in the fresh and frozen food lines but are lagging in other areas. 

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Not really, they offer cheaper, inferior versions of top brands. Made by top brands. Been that way way before Aldi and Costco. They have no say in Australian content though, that is a manufacturing decision.

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No, I'm not talking about the home brands that used to take the second grade local products.  The supermarkets introduced their premium lines to compete with the brand names.  They were trying to mimic Tesco in particular and were aiming for about 80% of their in store range when they started.  I don't know what the current policy is but 5ish years ago that was the aim.   What's Costco got to do with it?  They sell brand names.

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What's Tesco got to do with any of it? Homebrands, and the more upmarket homebrands are still products of major brands. And those major brands are the ones with the packaging details.

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The suppliers don't make the decisions about the packaging details.  

Some producers no longer supply their own lines because the supermarkets wanted exclusive contracts and some suppliers refused to produce products that would directly compete with their own lines and felt the pain on the balance sheet.  The premium lines are not seconds and the producers are instructed down to the last detail by the supermarkets.  

 

Tesco is a UK grocery chain that both Woolies and Coles had a go at copying.  As I said, I'm not sure if that's still the aim or not.

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Tesco isn't in Australia, so I'm not getting your relevance. Bot Coles and Woolies have contracts with suppliers for their seconds, they have no say on the where the content comes from. 

 

The premium lines ARE seconds.

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No the premium lines are not purchased by Coles as seconds.  They provide the specs and they check that the producer meets the specs.  They specify the quality testing requirements of their suppliers and they do audit those suppliers records for compliance.

Coles and Woolies do control the contents and packaging on thier premium content lines.

I know Tesco is not Australian. I said Coles and Woolies both aimed to mimic the Tesco style of supermarket experience.