I actually really enjoyed that video. Years ago, I used to take a lot of time wrapping gifts, including adding ribbon and whatnot. Then I realised, unlike the Japanese, our culture is very much into just ripping the paper off and didn't really give a toss about the efforts I went to to wrap their gifts. Despite taking some effort, they were never as neat and precise as the Japanese! I did go through a phase of wrapping smaller gifts in tea towels. 

Packaging is very important to the Japanese. If something like a box of teabags has even the tiniest ding in the corner, it won't be bought. Years ago, my husband worked at the local Friskies pet food factory. He mostly worked the forklift. One night, 4 container loads of product was returned for repacking. It was cat food for the Japanese market. It was rejected when it arrived, because the blue in the cat's eyes was not the right shade of blue. It was meant to be 2 shades lighter. 

The packaging was all in Japanese, but the English translation of what was on the packet was "Fortunate Companion". That tickled me.