Hi colhig75

You aren't the only one who is unhappy with this behaviour. There are several other threads where people have discussed this very practice.

About the only two things we can do is boycott that seller and not buy anything from then and/or report them.

For those sorts of listings there are a few reporting options. The very first one I would suggest is:

Listing practices> Search and Browse Manipulation> Other search and browse manipulation (The listing inappropriately draws attention or diverts members to a listing)

Sometimes, they can also be done for wrong category:

Listing practices> Search and Browse Manipulation> Listing in an incorrect category (The listing is in a category that doesn't represent the item being sold or it's outside of the appropriate category)

The one most likely to be looked at is avoiding fees:

Listing practices> Avoiding eBay fees> Offering choices (The listing has different brands of an item, a choice between two entirely different items, or items that aren't in similar condition)

Depending on exactly what is happeing in the listing there are even more things one ad can be reported on.

I hope you find what you are looking for at a good and fair price!