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@jensmanchester wrote:
DG - buyers who like the free post or delivery included concept couldn't care less about the actual postage cost or any other costs a seller incurs, all of which are included in the selling price. As long as they are happy with the price and feel they are getting value for money the main thing they want is for the item they have purchased to be delivered as quickly as possible and to receive what they ordered. They really don't care if it is called free post or anything else.

Value for money doesn't necessarily relate to the price they have paid. Often buyers will pay a little extra for something because the value can be having a fast easy hassle free transaction.

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That isn't the - or my - issue with the term 'free postage' and the way it is enforced on eBay when a seller uses one price. 

I'm quite sure, if I had an item for $10 and another item for $5 that buyers always bought together, and I decided to package them together for $15, buyers wouldn't care one jot because they're paying the same no matter what, and they would probably appreciate the ease or convenience of a single transaction rather than two. 

But it would still be wrong (legally) for me to market that deal as "buy the $10 item, get the $5 item for free".

Same thing applies when an item and postage is packaged together, whether postage is optional or not.