Fees and postage are only a small part.. they are NOT the whole problem. Sales knowledge and business planning (or lack thereof) is.

People need to stop deciding what someone else will pay for something without a little more sales education. Ill only pay up to $30 for a pair of jeans, but that doesnt mean someone else wont pay $100.

I regularly sell $16 tops to international customers where postage is an additional $25. Are the pre owned, no brand, tops worth $41, especially in other countries where there is more choice and cheaper options? I dont think so, but clearly others do. Had I decided $25 was too much for postage and reduced my prices or not listed internationally I would no longer be on Ebay.

I really think worth and how much people will pay depends highly on what demographic youre selling to, and how your sales pitch / point of difference. And sometimes these thing have NOTHING to do with the product itself.

Demographics these days, btw, are less often things like age / race / socioeconomic background. They are run on types (like personality and behaviour) and ignore these other inflexible factors. Sales has developed unbelieveably in the past 20 years.

If people will pay $20 for something and $200 for another thing, when both are made in the same sweatshops and with the same materials amd the only difference is a label, you know the purchase has little to do with price.

Doesnt this suggest to anyone the issue is something else?

I rarely ever shopped on ebay to get something "cheap". I always shopped here to get something different, a little unique, or that I cant get elsewhere.

Yes there are people who shop on price alone, but they arent the majority (refer to the majority of brands worldwide as an example) and if you base your whole business on this you are always going to lose out here.