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26-04-2015 12:21 PM - edited 26-04-2015 12:23 PM
In my Category I'm finding that people are mainly using Ebay as a Catalogue these days. They use it to have a look at what's new & for ideas & then go off & source it either direct from O/S or another Direct Website. Also that way they don't caught with a Chinese Junk Merchant posing as being here in Australia selling inferior goods.
I actually opened my own Website on the suggestion of the BUYERS & many have since become regulars. I can still sell with my regular Markup but WITHOUT the Ebay Fees. It's a "Win, Win" in that the Buyers are getting the product cheaper & I'm still making the same profit - In fact more because I'm now capturing more Trade.
I haven't had to bother promoting the Website other than sending out Flyers etc., because of simple word of mouth from happy Customers. It took a while but it's really beginning to take off.
I'm keeping my Ebay Store for the moment even though it's causing all of the headaches with MBG etc. because the Store Fee is cheap advertising & I do still make the a few Sales.