If you'd bothered to read my post and not just skim it, you would have seen the part where I said these ones are different to the regular promotions that anyone can take advantage of. I guessed you missed that bit. 

These ones are no different to the promotions where someone is sent an offer for 3 completely fee free listings. No listing fees, no FVF's (or reduced FVF's in my case). They are also not accessible to everyone.

Special promotions like this can be for stores or non stores as opposed to the regular promotions that are specifically for one or the other.

Not sure which part of that is hard to understand.