yes, I am also looking into a website, I think it is time, thinking also twitter more so than facebook, have not yet looked fully into it but google has tool which could prove helpful driving traffic called google product search

my ebay store is also my main source of income and so I am sure you can also fully understand the angst, frustration and uncertainty in relation to the current climes on ebay and how it impacts business and income generation

good luck and I hope your site reaps well for you