http://www.consumer.vic.gov.au/businesses/fair-trading/advertising-and-promotions/misleading-or-deceptive-conduct#misleading-deceptive

What is misleading or deceptive conduct?

‘Conduct’ includes actions and statements, such as:

• advertisements


• promotions


• quotations


• statements


• any representation made by a person.

Business conduct is likely to break the law if it creates a misleading overall impression among the audience about (for example) the price, value or quality of consumer goods or services.

It is the business’s actions and statements that matter – not their intentions.

A business can mislead and deceive, without intending to.