A few points I'd like to open up for discussion.

OP really made a mistake listing items with a starting price well below what they wanted to acheive. Ebay encourages low starting prices because they say it promotes sales. It in fact sets you up for disappointment. On the other hand there are two happy buyers who are chuffed thay got such a great buy. They love ebay now. Are back online every day searching.

OP cancels the sales. Buyers are hopping mad and now hate ebay and tell their mates about being ripped off. Further confidence of ebay is eroded by a bad buyer experience and thus weakens the platform.

OP opens a new account to be rid of any negatives recieved. Further promtes the wrong idea of ebay sellers being shifty and bad sellers being able to hide their poor performance.

Ebay should introduce a little dialouge box reminding sellers especially new sellers that a sale is a contract and the price acheived is the price they get. Remind them that lack of competition may result in a low sale price and to start their items accordingly.

Thoughts?