As far as reducing post cost go, all I can say is we are stuck with the rates, so we have to alter our business plan and sell stuff that is cheaper to post, or at least if they cant be posted cheaply make sure they have enough value to make it worth it.

In short re evaluate what we are selling. I know offering "free post" has caused me to buy stock smarter as i cant kid myself that the cost of posting heavier items cant be passed on to buyers. The amount of over 500gm stock I now carry is way less than when I used to quote postage seperately