Well I would rather go through 500-600 listings if I was searching for a Ripstop Combo than nearly 3000 if I searched for a horse rug. Take it from someone who has spent over 30 years buying horse rugs....we tend to know what we want and search for it by narrowing the search to the type and material then size.

To possibly narrow it down even further or even boost your results up in the search list, might try combining "horse rug" with the specific brand (e.g. "Ripstop Combo"). It's been mentioned before, but try to fit as much into the title as possible that people would search for and accurately described the type of rug.