> I don't find newbies to be a problem because they have to start somewhere.

I'm of the same opinion. I started another store last month and on those products, around 25% were (0) feedback. Initially it scared the hell out of me, but I haven't had a problem yet.

The only drawback I can see is they seem to think the shipping estimates are set in stone guarantees, but that's a whole other kettle of fish.