When you start a listing, you will be able to search for a product in the eBay catalogue by using a product identifier like UPC, EAN, ISBN or keywords. Once you have selected the product from the catalogue, you will continue with the rest of the listing experience.

 

Starting in May 2018, if you are selling an item in the select product lines but you do not associate it to a product from the eBay catalogue, you will be unable to complete the listing.