@go-tazz wrote:
That way you can see it from a buyers perspective.
The problem is most buyers who experience issues with a seller's listings won't contact them to let them know, they'll go elsewhere unless that seller is the only one with the item they want, because it's just easier than messaging a seller, waiting for a reply, organising a workaround etc.
My target demographic generally just wants to buy and pay, which of course immediate payment would be fine for if it applied universally, and eBay made it more intuitive to continue shopping once someone has clicked buy or add to cart (hence why I have a bee in my bonnet about eBay selectively adding it to some listings, albeit a small, annoying bee 
).
I really wish they just had 'Add to cart" as the main button on listings, and - if they insist on retaining 'Buy It now' (and its variations) - I'd rather there was a smaller link / button that was "express checkout this item now" or something (like other sites), to make it super distinct and clear that they will serve different functions - i.e. one is to browse and purchase multiple items, one is to quickly purchase a single item.
If they did that, I'd abandon bank deposit and switch to immediate payment, no question.
