Oh and one last thing i thought about but forgot to post, is on a buyers profile, ebay could put what percentage of NEG's a buyer has left sellers against overall purchases, so if a buyer has brought 50 items and left 20 Negs it would reflect on the buyer and make people a little cautious of the feedback they have left for sellers.

Personally as a buyer only, i do read feedback, and do take it seriously. However i have seen feedback and dismissed it as not very reliable because of the way it was written.

I have also found that a lot of sellers responses to negative feedback actually makes them look worse than the original feedback in the first place.

These days on ebay, i am happy if i get what i paid for with no huge discrepencies from the discription and that i get it in a reasonable time. With the exception of twice i have had a good buying time on ebay. And one of those times was a $800 scam, but paypal covered the loss.