Some things go very low.   I find secondhand dealers who have a shopfront store just bid up up and up if people are bidding against them so they push the bidding to a price they would sell it at in their shop.   Usually antiques, CDs, DVDs sell quite well - even junky LPs the past few months   Sometimes auctioneers will say something like 'couch is worth $3000 new' and 2 got no bids at $100 last weekend so are they really worth $3,000?. secondhand dealers would grab them if they were at $100!   Websites that say like 'RRP $99' and advertise it at $25 are just as bad because you can look for the same product on eBay and you will usually see it for the same selling price at $25 as them. DD is a bad one for that

On TV there's the occasional ad for Quicksales and they are sending the message (without directly stating) that that you can buy an iPad for under $100 (I forget the actual price). Their catch is "upto 95% off retail" and obviously they are basing that off something that did sell for 95% off... but it almost definitely was not an iPad. Yet, it's the subconscious message, without actually stating you can get the iPad at under $100. It's the "thought" of getting it (or "any of their products") at 95% off...