We've been running our own successful website for years and just using ebay to bring in a little extra (just as well because business on ebay has dropped dramically over the last 12-18 months). It only cost us about $10 per month which includes hosting and we use PayPal for all payments.  Super easy and we're definitely NOT computer wizzes.  I would definitely recommend giving it a go, especially in light of all the new changes coming over the next few months.

Which set-up did you use, sbmg?  $10 a month is super cheap.