eBay have started to phase out auctions even more now by putting Ending Soonest as the default value instead of Best Match. Previously, Best Match would allow an auction higher priority over Buy It Now's (in search results) if both were ending at the same time. Not so anymore.

So, you may want to consider doing Buy It Now and for an extra 10c you can allow people to make offers. That way, you set it at the ideal target price but can accept lower offers if you wish.

It's similar to a reserve price because you have the option of not accepting anything other than your ideal price, which is the Buy It Now price, yet people can still "bid" in a sense, as far as offering a price that they think it's worth.