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29-04-2021 11:41 PM - edited 29-04-2021 11:44 PM
So, it's been a couple of weeks since I've posted on this, and a full 5 weeks since reopening with tracked postage, which means my stats for the last 30 days (and year on year) paint a bit more of an accurate picture of what's happening (since it no longer includes the 10-day closure I had before updating everything). Spolier tag for current mood and assessment, but it is still subject to change at any time 😁
Ok, so the reality of the situation is that sales did take a hit, but certainly not as much as I feared (the only other seller I know who has done similar, took an 80% hit to sales immediately), and some buyers have continued to purchase through eBay even though I know they are aware of my other platforms (some have purchased from the website / Etsy instead, too). To be honest, one of the biggest surprises for me is that so far, not one person has queried why postage is "so high", which I was genuinely expecting to get at least a couple times a week.
Quiet days are much more stark, if you will - in that previously, on a quiet day I might only have 5 - 10 sales, but now there's been a couple of days where I only had 2-3; however busy days are pretty much as normal (i.e. no discernable increase or decrease in quantity of orders, or average order value, however the discount I set up for higher value orders is starting to be utilised a bit more so average order value may start to climb over time - likely thanks to fixing the postage issue from a couple weeks ago, however I still get 1-item orders where postage is higher than the item price, just not dozens of them like I used to on busy days - I'm actually pleased with this result).
I feel like some context would probably help a bit here, so that the impact has a bit of meaning - current 30-day revenue is sitting at around 25-30% of what I consider my "normal" average, and 50% of the average I achieved during the peak of covid lockdowns etc, but it is still in the multiple thousands ( without getting too divulge-y, that means turnover for the last 30 days was more than 2k, less than 10k 🤣 ).
Both my website and Etsy are slightly down, but interestingly, they're neck and neck for the top spot over the last 30 days (there's like a $150 difference, with Etsy just sneaking ahead) and they are also, funnily enough, right where my normal eBay average was, but I think Etsy is the fairest comparison because A) I have a lot of items on my website that are not available on either eBay or Etsy, and B) postage jumps up to tracked only on the website when package weights reach a set minimum, while Etsy has the same postage set up I had on eBay, except that I also ship internationally there (average order spend, BTW, is significantly higher on the website than the other two).
Etsy was actually starting to beat eBay a lot of the time in terms of average revenue, so I feel like this trend may have continued to happen whether I introduced the tracked postage on eBay or not, and I am also having some starkly quiet days over there, so patterns are very similar, regardless.
A quick, and preliminary, pros & cons list for doing this - some of these would obviously carry more weight when making a final decision, lol, and a few of these will overlap with other points - I'll probably think of a bunch more as soon as I post this, but the first things that come to mind:
| Pros | Cons |
| Having tracking for every order is great peace of mind | Entering tracking for every order is a massive PITA (most go as medium tracked letters) |
| More time to invest in other areas (particularly in building my website) | Lower revenue |
| Less trash build-up (really hate coiled tails of stamp rolls that somehow end up all over the place 😆) | More paper wastage in the long run because I put bubble mailers in the envelopes anyway (unsealed so they can be reused, at least) |
| $0 loss on late / missing orders, not even any enquiries so far (I'll jinx myself now lol) | Much higher outlay to pre-purchase enough envelopes to last at least 2 weeks at a time |
| Lower gap / shortfall between upgrading from letter to parcel when needed | Longer pack time, especially as I tape around the sides of the medium envelopes - ok when you're doing a couple, less ok when you're doing a couple dozen |