seems like many people just follow what they're given like sheep.

I agree with you phil.

This looks to be a mismatch of summarised information and links sprayed across a page that will cause users to go off on a click fest to find what they want.

Over years of honing eBay did have a format whereby on the all selling page sellers could scroll down the single page and find a vast amount of pertinent information, and then from that page find most links to where they needed to be. So effective that someone in management, in trying to justify their position, just had to throw it away.

Surely looks to me like a web design format done by someone who isn't an online seller.