Hi musicliquidator,

Here is the page where eBay lists the costs associated with owning an eBay Store on eBay AU:

http://pages.ebay.com.au/help/sell/storefees.html

I couldn't find a direct comparison table so I believe you'll need to figure it out yourself in relation to non-store fees here:

http://pages.ebay.com.au/help/sell/fees.html

Fees aside, a significant advantage with eBay Store ownership is what eBay refers to as the "listing frame".  Enabling the listing frame left navigation bar will display your store categories alongside each item description in your listings.  You create your own category names and assign your items to them (including items already listed when you start up the store).  Consider carefully how you name your categories keeping in mind the goal is entice visits from your item listings (more about that below).

Bear in mind also there is little advantage to owning a store in terms of gaining exposure through eBay searches.  Shoppers will need to go out of their way to search for "stores".  The main trust of shopping on eBay is for items and items in stores are not given any preference in the search results.  The bulk of your efforts remain best directed to improving each individual item listing's placement in eBay item search results.  Second priority is to do all you can to convert the visits to your items into sales with well constructed item descriptions. Third priority is to gain visits to your store from your item listings -- your item listings are the actual front door to your eBay store.  Customizing a storefront is down toward the bottom of the priority list in effectiveness to improve sales.

Hope this helps,

Rob

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