Why didn't they do this years ago?

I'm thinking it would have been so popular that ebay would have been even bigger now than they are due to the great opportunity it offers new sellers to the site.

They really should have lifted store fees to $100 as a shop costs 40 times that amount and has no where near the traffic ebay has.

I'm just hoping there is a search option that excludes stores so that the smaller sellers are easier to find in future when they have closed their stores.