I purchase from a few online sellers and some offer ratings for individual items.

For example, I was looking at a photo of a beautiful quilt and the fabric was clearly floral on one side and striped on the under side.

What stopped my from buying the quilt was that 8 purchasers of that item had left comments for the photo not truly representing the actual fabric which was a very badly crushed cotton, floral on the top side and plain colour on the underside.

Those sort of comments are far more useful that any feedback on ebay because I didn't have to read through thousands of feedback to find any buyers of the quilt I was interested in.

As a buyer I find sellers with 20,000 or so feedback are pointless because I can never find the feedback for the items I want to buy, it is just too time consuming so the seller loses a possible sale.

So why not feedback for the item rather than the seller?

And I like all 8 points made by the catspjs.