OK, I have some news for you and it's not good.

Your problem - like most of us, is that you are fighting against eBay's Best Match.

I sell jewellery, too. I built my store up to an Anchored Store with 2,200 + listings. I was doing well and assumed that if I kept building the store and listings, mathematcially I would be guaranteed more sales and exposure...

WRONG - WRONG - WROOOOONG!!!!

Sales have been on the decline since Valentine's Day back in Feb. So much so that financially I was forced to go back to a Featured Store and shut off 75% of the listings. It really sucks, but so does eBay's attitude towards sellers.

Best Match is basically geared towards assisting stores in Asian countries, particularly China. eBay has been trying to break into the lucrative Chinese market for years, after a number of unsuccessful attempts.

Many of the Hong Kong listings you see swamping eBay offer free postage and are very low priced. It's what eBay want. It's what they perceive bargain hunters want.

Like you, I used offer expensive jewellery. It was 9ct, 10ct, 14ct and even some 18ct solid gold. I've stopped listing them; sales just evaporated to the point it was no longer worth paying the listing fees month after month.

eBay is not what it used to be. And that's what I read from PowerSellers who have been on eBay 10 years or more. Expect it to get worse, because eBay management don't give a hoot about you, me or anyone else. They see China as their doll and they are manipulating Best Match to suit Chinese sellers.