Hi

My first thoughts are to contact eBay about that latest neg and see if there are grounds for removal. I'm not sure how you can be held responsible for something looking different on a person's body to the pictures. Might be a long shot, but it might help and it's removal should bring your score up over the 95%.

Your postage costs: I can't work out if they are a little high or if you subsidze postage. It depends on what method you use, i.e. a large envelope, satchel, and what size? $4, $5, $6.50, $8.90? They're kind of all over the place and I can't work out which standard service you are using. If you do subsidize postage - that's an advertising point. If you're postage prices are perceived to be too high then that can be a deterrant.

Excessive Postage and Handling Policy

Hmmm, selling clothes is a pretty competitive market, especially on line as you have many more obstacles to overcome to just get the consumers into your store. It could well be thast you are getting the people into your store, but they just aren't buying what it is what it is you have on offer at that time.

Your virtual store is in a virtual shopping centre with zillions of competitors. Your store front looks professional, but then your photos are taken against a louvre door in your home?- two conflicting mental images....

Your terms and conditions need a little work. For starters, Registered Post is no longer an option for parcels. There are breaches of Australian Consumer Law in both you postage and returns policies. Regardless of your terms and conditions, your policies can not conflict with ACL.

An item lost in the mail may not be your fault, but it is your responsibility, firstly for your own protection with PayPal. If you cannot provide a tracking number and proof of lodgement, PayPal will more than likely find in favour of the buyer. Also, if an item is lost, it is you that has to deal with Australia Post to find it or to receive compensation for it, they won't talk to your customer.

"Buy at your own risk" doesn't generally inspire a lot of buyer confidence either.....

After that, I'm all out of helpful stuff I'm afraid, except to say, clearly it pays to advertise.

I could offer you reasons why which have nothing to do with what you are doing right or wrong, just common consumer spending habits and some realities of business trading.