Firstly I want to make it clear that I do not agree with the way ebay are going about "encouraging" sellers to offer free postage for one single second, nor do I think I think it is fair that in offering free post in the current ebay set-up, it costs someone more (a seller or the buyer)  than the actual post charge due to FVF and gives more dosh to ebay.

But ........... the more I start to shop online, off ebay the more I am personally witnessing growth in the on-line AU market place, with more and more large brand name and retail outlets offering "free postage" to buyers at in-store prices (noting some with strings, but others have even more loyalty offerings) so I do kinda understand why the move has some relevance.