I don't believe that the Best Match system works as it hasn't worked for me so far. I do almost everything suggested by ebay to improve my best match ranking yet I see other listings in the top 5 spots that follow almost none of the recommendations when mine don't even get to the top 1000. They do things like:

- Offer no returns

- Use different fonts or different coloured fonts

- Use capitals, special symbols and unrelated words in their title

- Provide only a few item specifics

- Poor descriptions

and the list goes on and on.

Most of the top results are guilty of all or most of those offence.

I offer a 2 week returns policy, regular and express shipping, use no special characters, no capitals and only use related keywords in my titles. I use only one font in the same colour throughout my listings' descriptions, I use high quality, high resolution images taken with a Canon 1100D camera (so not a **bleep**py little phone camera), I provide as many item specifics as I can, give detailed descriptions and I have a returns policy and yet my listings hardly ever appear in the top 1000 of the best match results. I put in the effort for no reward. I feel RIPPED OFF BY EBAY!!!