@sportandplay wrote:

I think it's another step towards amazonisation (I know it's not a real word but you know what I mean) of eBay. 


I think so, too, especially with the streamlining of products via catalogues, SKUs or UPCs. A while back (and I'm not sure if this is still implemented), a product review on eBay would appear on the page of any seller's listing, whether they had sold to the buyer or not, which is a similar format to Amazon barring the fact that sellers don't have individual listings.