eBay promo emails often include a text header for a promo being offered to other members (or an older promo), for some weird reason. o_O

From memory, the 15% off FVF is for storeholders, and only on items listed and sold at $100 or more (it might be $200, and in a limited number of categories. They run the discounted FVF on a semi-regular basis, and it's always more limited than any other promo).